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BREASTFEEDING IS A BITCH, BUT WE LOVINGLY DO IT ANYWAY

by CASSI CLARK

 
Breastfeeding is a Bitch - Book Cover Design

When my talented friend Cassi Clark asked me to design the cover for her first book, I was honored to oblige. I wanted something fun and eye-catching that captured the funny, vulnerable, and sometimes irreverent tone of the book. The bright pink of the cover was both a nod and a wink at books (and anything else) that is marketed to women. Check out the book

book cover design
Book cover design
 
Breastfeeding is a Bitch - Author Website and Book Website Design

Check out full site design at cassiclark.com and sister site breastfeedingisabitch.com

Breastfeeding is a Bitch - Marketing Materials

Marketing for Cassi's book has gone through stages. For the book release party, which took place and Cassi and her husband's favorite bar, I wanted the promotional material to be like a band poster. Later as her marketing grew up, I gave it a warmer feel more appropriate to the intimate "best friend" tone of the book. 

Book Release Poster
book release party poster design
Later Promotional Poster
Book promotional poster design
Promotional Postcards
postcard design
postcard design
Bookmark design with custom illustrations
bookmark design
Screen print design for Cassi's store 
screen print design
screen print design
screen print design
screen print design

WHAT CASSI HAS TO SAY

When I asked Katie to design my breastfeeding book cover I expected an image of a woman screaming in pain while a scary baby latched viscously to her boob.

That is not what I got. What I got was a series of covers that evoked the pain and humor of my book. They were the kind of book covers that said “send me to your best friend,which happened to fit my marketing campaign.

 

Even more than nailing the feeling of my book, the cover we ultimately picked, was immensely brand-able. Her design translated easily to my platform, and she made me social media banners, website images, bookmarks, tee shirt designs, even the little url image.

 

Her wonderful work made my book recognizable and cult-able. It is the perfect amount of appealing, evocative and useful.

I will hire her to do all my book covers.

Cassi Clark

Author of 'Breastfeeding is a Bitch, But We Lovingly Do It Anyway'

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